the thing about lance armstrong is for 15 years he said he wasn't. he sat in interviews over and over and said he didn't. he demonized the people that accused him of doing it. >> not sort of, he did. >> he sued newspapers that accused him of doing it, and he won. >> took millions of dollars. >> one of the things for some reason -- i don't know why this stuck in my craw so much, but it did. there was a nike commercial, okay, of reporters asking him what he was on. this was during the thick of it. just watch this commercial and tell us what you think. >> this is my body, and i can do whatever i want to it. i can push it, study it, tweak it, listen to it. everybody wants to know what i'm on. what am i on? i'm on my bike busting my [ bleep ] six hours a day. what are you on? >> see? i mean, look at that. >> you think about that ad. >> what are you on? i'm sure he wants to take back every bit of this stuff. you wonder if he hadn't have been on -- if he admits that he was, and now we know that he was, you wonder how good of a cyclist he is. >> right. yeah.